Training

Training

Opportunities to gain new insights and communication skills, whether you are a new or seasoned communicator, are always available to you at UBC.


Writing

Visual Storytelling

UBC Extended Learning
Jul 3 – Aug 24, 2018
Online | $605.00
(eligible for Tuition Waivers)
Explore examples of static, moving, and interactive visuals to see how they carry a story forward and reveal important aspects of the character and plot. Develop your narrative and learn new ways to organize and plan your creative work through building a storyboard and creating selected visuals for your current project.


Visual Identity

DesignThinkers Vancouver

Conference — May 29 & 30, 2018 at the Vancouver Playhouse
Registration options range from $330-$725

DesignThinkers, Canada’s only annual conference for visual communicators, is a must-attend for informed, forward-thinking creative communications and design professionals. This inspiring two-day event offers in-depth analyses of trends and best practices in branding, design thinking, design management, communications technologies and user experience with a range of opportunities to exchange ideas with colleagues.


Audio & Video, Workshop

The Art of Video Interviews

Online
Free
Lynda.com courses are free for UBC faculty & staff. Sign up for free access here.
Find out how to prepare for, organize, and conduct great video interviews. Learn about performing background research before you “set foot on set,” positioning the subject in front of the camera, building trust, avoiding common mistakes in questioning, capturing secondary audio for use in a podcast, and much more.


Writing

Story Distribution: Content Consumption and Your Audience

March 29 2018, 1:30-3:30 PM | Free (registration required)
Creating a story is only one part of the process — how you distribute and where you publish your content is equally important in today’s noisy digital environment. This workshop will explore how to plan for multiple platforms, create content for the right platform, at the right time, in the right context, and insert distribution-thinking into your strategy from the beginning. This workshop will introduce key concepts of content marketing to support the long-term goals (and success) for your content. Participants will gain strategic knowledge on social storytelling and a clearer understanding of how to create stories that succeed in improving user experiences (UX) and increased engagement at the channel level.


Social Media

Social Media and Content Marketing

UBC Sauder School of Business Continuing Studies
May 16 – Jun 28, 2018 or Jun 7 – Jun 28, 2018
UBC Robson Square | $525.00
(eligible for Tuition Waivers)
Learn how to develop a content development pipeline, research viable content topics for your brand, promote content through social media channels, and track the progress/results of your content marketing strategy.


Writing

Writing Fundamentals: The Craft of Story

Online | Free
Dig into the craft of writing a compelling story, with practical how-to advice and before-and-after writing samples.


Social Media

Hootsuite Academy: Social Marketing Training

Online
Free
Develop fundamental social marketing skills to drive real business results. Learn how to optimize your social media profiles, create a strategy and grow an online community. You will also discover content marketing and social advertising fundamentals.


Website

Become a Front-End Web Developer

Online
Free
Lynda.com courses are free for UBC faculty & staff. Sign up for free access here.
Get the skills to build engaging, interactive user experiences on the web as a front-end web developer. Learn everything you need to design and develop user-facing code, and discover how to bring concepts to life on the browser canvas by combining essential graphic design and coding principles. Develop competency with HTML, CSS, JavaScript, and jQuery. Master basic version control with Git and GitHub. Apply best practices in responsive design and progressive enhancement.


Photography

The Elements of Effective Photographs

Online
Free
Lynda.com courses are free for UBC faculty & staff. Sign up for free access here.
The course explores compositional elements that guide a viewer’s eye, including the rule of thirds; leading lines, patterns, and curves; and depth of field. You will learn how to work with the natural light, and how to create simple lighting. Finally, you will gain tips on how to capture the essence or emotion of a subject or scene.