Tools to help you inspire audiences and maximize your potential
As communicators, we have the potential to shape UBC’s global reputation. The stories we tell have the power to inspire individuals, attract students, enhance community engagement and encourage local, national and international partnerships. They help us to achieve UBC’s vision of a better world.
The tools on this page were created to help you tell your stories in the most powerful way. When we all adhere to the university’s brand standards and best practices, our collective messages become louder and clearer to our audiences. With consistency, we maximize the potential of every story.
Visual identity essentials
Logos and signatures
Colours
Fonts
WritingBrand writing essentials
Editorial guidelines
Content Submission Form
PhotographyBrand photography essentials
Photography library
Consent to use image forms
Book UBC’s photographer
WebWebsite essentials at UBC
UBC common look and feel (CLF)
Social MediaBrand social media essentials
Avatar order form
Social media response framework
Audio & VideoBrand audio & video essentials
Video end tail
Consent to use image forms
ExperientialExperiential marketing essentials
Signage and wayfinding guidelines
Campus banner information
Digital SignageDigital signage essentials
Signage templates
DownloadsEssential UBC files and templates including logos, publication and advertising bars, website layouts, email signatures, and presentation templates.
UBC ThunderbirdsThunderbirds Brand Essentials
Thunderbirds Story
Contact Information
UBC HeatHeat Brand Essentials
Contact Information