Introduction

Downloads

UBC Colour and Fonts

Get our official colours and fonts, the visual building blocks of the UBC brand.


UBC Colours

UBC Colours

UBC Colour Guide and Palettes

Get the UBC blues. Use the colour formulas below, or if you prefer using Adobe CC programs, download and install the palette files offered below.

Primary & Secondary Colours


Primary: UBC Blue (PMS 282)

C100 M90 Y13 K68
R12 G35 B68 / rgb(12, 35, 68)
HEX #002145

Web accessible (WCAG 2.0 AA) text colour options
#FFFFFF
#97D4E9
#6EC4E8
#40B4E5
Primary: White

C0 M0 Y0 K0
R255 G255 B255 / rgb(255, 255, 255)
HEX #FFFFFF

Web accessible (WCAG 2.0 AA) text colour options
#002145
#0055B7
Secondary: PMS 2935

C100 M68 Y4 K68
R0 G85 B183 / rgb(0, 85, 183)
HEX #0055B7

Web accessible (WCAG 2.0 AA) text colour options
#FFFFFF
Secondary: PMS 2995

C80 M12 Y1 K0
R0 G167 B225 / rgb(0, 167, 225)
HEX #00A7E1

Web accessible (WCAG 2.0 AA) text colour options
#002145
Secondary: PMS 298

C64 M10 Y1 K0
R64 G180 B229 / rgb(64, 180, 229)
HEX #40B4E5

Web accessible (WCAG 2.0 AA) text colour options
#002145
Secondary: PMS 297

C52 M5 Y3 K0
R110 G196 B232 / rgb(110, 196, 232)
HEX #6EC4E8

Web accessible (WCAG 2.0 AA) text colour options
#002145
Secondary: PMS 2975

C38 M2 Y5 K0
R151 G212 B233 / rgb(151, 212, 233)
HEX #97D4E9

Web accessible (WCAG 2.0 AA) text colour options
#002145


UBC Fonts

UBC Fonts


Institutional Fonts

Our institutional fonts are available for free to UBC faculties and units. Whitney, UBC’s primary font, can be downloaded as a desktop font or a website font. Our secondary font, Guardian Egyptian, is only available as a desktop font. Please note that neither font is available for use in apps or ebooks.

For external consultants and students, Whitney can be purchased through Hoefler & Co. and Guardian Egyptian can be purchased through Commercial Type.

Font Alternatives

Some programs and applications, including Microsoft Office, ebooks and apps, will not allow Whitney or Guardian Egyptian as font options.

For Microsoft Office programs, we recommend using Arial, a system font that should already be installed on your computer. For ebooks or apps, please use Open Sans, a free Google font.


Visual Identity Guide

Visual Identity Guide


Visual Identity Guide

Download the best practice guide PDF for more details about visual identity at UBC.