Toolkit
Our environment sets the stage for creative expression of our ideas
A brand experience goes far beyond words on a page — it’s an experience people have with us in real life. In other words, our physical environment helps create a perception of who we are as an organization.
To help shape this experience, our external signage and environmental graphics should create a consistent UBC presence recognizable for its colour, thoughtful design and professional appearance. Whether it's wayfinding for a graduation, posters for a 1,000-seat outdoor feast or signage for a music event, the physical environment should also be treated with the same diligence and respect as any other brand media.
Experiential marketing gives us an opportunity to leverage the natural beauty of our campus environments to enhance strategic messaging, achieve business priorities and deepen the joy that students, staff, faculty and visitors feel when they experience and explore UBC Vancouver or Okanagan campuses.
At UBC, signage and environmental graphics are used as a storytelling medium to ignite a feeling of community spirit and remind us that we all have the potential to shape the future.
Key Considerations
Key Considerations for Experiential Design
Does it inspire, tell a story or encourage interaction? Will it activate new thinking?
Have you incorporated UBC colours, language and tone into the design?
Use official visual identity at all times on physical objects, in projections, on banners or other media. Refer to our Brand Identity Rules for how to incorporate our identity into your experiential design.
Have you sourced the most sustainable products possible and ensured that your event, design or product aligns with UBC’s sustainability values and goals? (Please review our sustainability commitment if you haven’t already.)
UBC is an inclusive place that considers the needs of all of our stakeholders in our experiential designs. Accessibility is a priority when it comes environmental graphics, wayfinding, and signage.
Project Planning Tips
Project Planning Tips
Make the most out of your project. Here are some strategies that we think will help you.
Downloads
Downloads
Campus Banners Internal Protocol and Checklist
Campus pole banners can play an important role in animating people at the university. Due to their limited supply, a protocol has been created to govern access to the pole banner inventory.
UBC Wayfinding Signage Standards and Guidelines
This guide will assist you with the creation and installation of wayfinding and signage systems on UBC’s campuses. Please read the guidelines from Campus and Community Planning.