UBC Brand Updates

UBC Brand Updates

Find out the latest news about the UBC Brand.


October 16, 2018 — Updated Indigenous Peoples Language Guidelines

October 16, 2018

An updated version of UBC’s Indigenous Peoples Language Guidelines is available for download here.

The updated guide, which is created by the First Nations House of Learning, includes an expanded recognition section and additional terms of reference.


September 28, 2018 — Brand campaign launch

September 28, 2018

UBC has launched “The potential is yours” campaign. Featuring UBC faculty and students, the campaign highlights the importance of UBC’s research and teaching mission, and positions UBC as a university tackling society’s largest challenges, like brain health and sustainability. The campaign is also designed to stand out amongst other university campaigns and capture the attention of the general public.

The campaign will run on national TV, newspaper, online video, digital advertising and social media in two waves from September to November 2018 and again from January to March 2019. Learn more about the campaign here.

Visit the campaign website at ourpotential.ca.


September 12, 2018 — Recent updates to the UBC brand site

September 12, 2018

We’ve recently made a few changes to this site to help you get to needed brand resources quickly. Some of the changes include a simplified navigation system, single file downloads of UBC’s logo, an interactive brand colour tool with information on web accessibility standards for colour, and easier access to UBC’s photography library.

Please note that if you have previously bookmarked some of the UBC Brand website pages, you may need to update your bookmark addresses. We apologize for this inconvenience.


August 21, 2018 — Interior Wayfinding Signage Guidelines Available

August 21, 2018

The new Interior Wayfinding Signage Guide provides detailed specifications on the design and installation of signs within campus buildings. The guide covers floor maps, room numbers, bathroom signage and everything in between.
Download the guide here.


August 1, 2018 — New photographs of Professor Santa J. Ono available

August 1, 2018

New portraits of Professor Santa J. Ono are now available on UBC’s Flickr site for use in communication materials.