Sunsetting of the aplaceofmind.ubc.ca and da1.ubc.ca domain names

Dec 13, 2024

The domains aplaceofmind.ubc.ca and da1.ubc.ca, which were part of UBC’s previous brand campaign and assets, will be decommissioned by the end of 2024. This is part of our ongoing efforts to enhance security and modernize our web infrastructure for the university.

This change is not expected to cause any service disruptions. If you have any questions or need support, please contact us.

December 3, 2024 – Update to E-mail Signature Generator

Dec 03, 2024

The UBC E-mail Signature Generator has been updated.

The field for “Twitter” has been updated to “Website 3 / Social Profile.” This change is to enable UBC faculty and staff to add a third website or social profile link of their choice.

November 1, 2024 — New “Social Media Playbook” now available; replacing “Social Media Best Practices” Guide

Nov 01, 2024

The new Social Media Playbook has just been released. Highlights include:

• Guidelines and Tools: Provides essential templates and tools to create impactful, on-brand content
• Content Pillars: UBC’s updated social media strategy focuses on four main content pillars that celebrate culture, community, research and people—content criteria checklist also included
• Image/Video Creation: Includes detailed tips for producing high-quality social media photography and video
• Channel Guide: Outlines primary platforms and how to create customized, visually tailored content for each
• Engagement Focus: Outlines prioritization of engagement, with editorial and measurement processes guiding strategy and adaptation

Download the playbook here and feel free to contact Caitlin Campbell (caitlin.campbell@ubc.ca) with any questions. Remember to use the new Content Submission Form to submit content ideas or amplification requests.

November 1, 2024 — New “Content Submission Form” is now available; Storybox decommissioning

The UBC Content Submission Form replaces Storybox and serves as the primary channel for submitting requests to amplify and share content on UBC’s social media, Beyond and the ubc.ca homepage. This is an easy-to-access form that helps the UBC Brand and Marketing team to curate and manage submissions, ensuring all content aligns with UBC’s branding and strategic communication goals.

New Canva templates are also available for UBC’s institutional social media channels, including Instagram (Posts, Carousel, Stories, Reels), TikTok, and LinkedIn.

Storybox users will be directly contacted as well.

For any questions, please contact Caitlin Campbell at caitlin.campbell@ubc.ca.

July 26, 2021 — New “Editorial Style Guide for UBC Communicators” available

Jul 26, 2021

Version 2.0 of the Editorial Style Guide for UBC Communicators has just been released. Highlights include:

• Update of inclusive language best practices, in consultation with UBC Equity & Inclusion Office (page 37)

• Addition of graduation style guidelines (page 14)

• Clarification of the use of serial commas (page 20)

• Clarification of style differences on internal facing communications vs external facing communication (including use of surname on second reference for external communications but given name for an internal, more informal audience; page 5)

Download the style guide here and feel free to contact Carolyn Ali (carolyn.ali@ubc.ca) with any questions. Remember to download the May 2021 (Version 3.0) update of the Indigenous Peoples: Language Guidelines as well.