At UBC Okanagan, the pursuit of athletic excellence is balanced by the pursuit of excellence in academics.
The Varsity athletics program at UBC Okanagan sets high standards for coaches and student athletes alike and urges its recruits to expect the best — from UBC and from themselves.
Varsity athletics creates opportunities for students to gain valuable life skills. This holistic approach is core to the training, coaching and learning that supports student athletes in their academic experience while setting an example for all levels of athletics and recreation at UBC Okanagan.
At UBC Okanagan, a commitment to a better the world is an intrinsic value that encourages students to be proactive in their communities and work towards creating change through their athletic example, student behavior and community outreach.
Key Considerations for Heat Identity
For all Heat Varsity communications, please contact University Relations at UBC’s Okanagan campus for access to the Heat identity.
Varsity coaches and athletes expect the best from themselves and each other. This philosophy is at the core of the Heat’s athletics administration, recruitment, coaching and athletic performance. Varsity sport is a privilege not a right and Varsity athletes are expected to be their best on and off the ‘field’. This is a key message and should guide tone of voice for all Heat communications.
Use #FeedtheFlame to tag inspiring photos and stories of Varsity games on and off campus. Keep in mind you are representing UBC at all times; language should be respectful, positive and encouraging.
Athletic communications at UBC recognize the value of competition as an experience everyone at UBC can have.
Before you begin any Heat Varsity communications project, consider the media and medium you will be printing or publishing on. Is it a digital signage message or an embroidered logo? How will this influence the execution of your design? Speak with your supplier to determine correct specifications beforehand so you can incorporate these media considerations into your creative brief and avoid running into any difficulties during production.