A brand is a story. Our story. It’s what people think of us. Our reputation. And it matters, because it influences the decisions people make about studying, working, donating, or volunteering here.

Telling our story well takes commitment, consistency, and collaboration. The purpose of this site is to ensure that the university community understands our brand and how to apply it to our work. So that together, we will enhance our reputation and share UBC’s story with the world.