Training

Training

Opportunities to gain new insights and communication skills, whether you are a new or seasoned communicator, are always available to you at UBC.


Visual Identity

InDesign CC Essentials Training

Online
Free
Lynda.com courses are free for UBC faculty & staff. Sign up for free access here.
InDesign is an essential tool for design firms, ad agencies, magazines, newspapers, book publishers, and freelance designers around the world. InDesign CC Essential Training presents a thorough explanation of the core features and techniques that make this powerful page-layout application easy to use. Learn how to work with text and graphics, export and print finished documents, create interactive PDFs, and much more.


Social Media

Social Media and Content Marketing

UBC Sauder School of Business Continuing Studies
Nov 16 – Dec 7, 2017 or Feb 15 – Mar 8, 2018
UBC Robson Square | $525.00
(eligible for Tuition Waivers)
Learn how to develop a content development pipeline, research viable content topics for your brand, promote content through social media channels, and track the progress/results of your content marketing strategy.


Writing

Story Creation: Creating Content Through Storytelling

October 17 2017, 2:00 – 4:00 PM | Free (registration required)
This workshop will explore creating content through specific story forms and narrative design to better engage audiences and create emotional connections with our target markets. Participants will leave with a clear understanding of what makes compelling content and how they can find and identify their core narrative through story work. Participants will use UBC content in exercises and apply multi-platform strategies learned in the workshop for use in content marketing.


Writing

Story Capture: Right Time, Right Place: Storytelling in Real-Time

November 16 2017, 1:30 – 3:30 PM | Free (registration required)
More often than not, viral content isn’t professionally produced—it’s a confluence of being in the moment, prepared with the right tools and having access to the right channels that determines shareability. This workshop will look at case studies of successful real-time media content and provide specific, easy-to-use strategies to capture the ‘living narrative’ of UBC. Participants will gain an understanding of how to leverage social platforms, plan event narratives, and become good ‘story hunters’.


Writing

Story by Design: Design Thinking and Storytelling

January 18 2018, 1:30 – 3:30 PM | Free (registration required)
Creating compelling stories that people actually engage with is no easy task. Brand storytelling has become highly competitive in the online space and understanding how to design stories that work across multiple screen experiences and personal context is critical for success in today’s digital landscape. This workshop will look at how copywriting, graphic design, photography, video and web design work together to create positive user experiences that result in behavioural change. Designing for the right channel, at the right time, in the right context will frame the discussion. Case studies, exercises and discussion will explore how planning for good user experience (UX) from the start will help your stories be better by design.


Writing

Story Distribution: Content Consumption and Your Audience

March 29 2018, 1:30-3:30 PM | Free (registration required)
Creating a story is only one part of the process — how you distribute and where you publish your content is equally important in today’s noisy digital environment. This workshop will explore how to plan for multiple platforms, create content for the right platform, at the right time, in the right context, and insert distribution-thinking into your strategy from the beginning. This workshop will introduce key concepts of content marketing to support the long-term goals (and success) for your content. Participants will gain strategic knowledge on social storytelling and a clearer understanding of how to create stories that succeed in improving user experiences (UX) and increased engagement at the channel level.


Audio & Video

DIY Media Workshops: Planning Your Video Project

November 21, 2017, 11:00 am – 12:00 pm | Free (registration required)
Planning a video project can be overwhelming. Where to begin? This session will provide guidance from media professionals on the many things to consider when undertaking a project, from the simple to the complex.


Writing

Writing Fundamentals: The Craft of Story

Online | Free
Dig into the craft of writing a compelling story, with practical how-to advice and before-and-after writing samples.


Social Media

Hootsuite Academy: Social Marketing Training

Online
Free
Develop fundamental social marketing skills to drive real business results. Learn how to optimize your social media profiles, create a strategy and grow an online community. You will also discover content marketing and social advertising fundamentals.


Website

Become a Front-End Web Developer

Online
Free
Lynda.com courses are free for UBC faculty & staff. Sign up for free access here.
Get the skills to build engaging, interactive user experiences on the web as a front-end web developer. Learn everything you need to design and develop user-facing code, and discover how to bring concepts to life on the browser canvas by combining essential graphic design and coding principles. Develop competency with HTML, CSS, JavaScript, and jQuery. Master basic version control with Git and GitHub. Apply best practices in responsive design and progressive enhancement.