Training

Training

Opportunities to gain new insights and communication skills, whether you are a new or seasoned communicator, are always available to you at UBC.


Audio & Video, Workshop

DIY Media Workshops: Scripts and Storyboards

March 1, 2018, 10:00 am – 12:00 pm | Free (registration required)

What is a script? What is a storyboard? Why do you need them? How do you build them?  We’ll cover the fundamentals of scripting and storyboarding, and how they will help you to avoid pitfalls and achieve your goals with media production.


Visual Identity

InDesign CC Essentials Training

Online
Free
Lynda.com courses are free for UBC faculty & staff. Sign up for free access here.
InDesign is an essential tool for design firms, ad agencies, magazines, newspapers, book publishers, and freelance designers around the world. InDesign CC Essential Training presents a thorough explanation of the core features and techniques that make this powerful page-layout application easy to use. Learn how to work with text and graphics, export and print finished documents, create interactive PDFs, and much more.


Social Media

Social Media and Content Marketing

UBC Sauder School of Business Continuing Studies
Nov 16 – Dec 7, 2017 or Feb 15 – Mar 8, 2018
UBC Robson Square | $525.00
(eligible for Tuition Waivers)
Learn how to develop a content development pipeline, research viable content topics for your brand, promote content through social media channels, and track the progress/results of your content marketing strategy.


Writing

Story Distribution: Content Consumption and Your Audience

March 29 2018, 1:30-3:30 PM | Free (registration required)
Creating a story is only one part of the process — how you distribute and where you publish your content is equally important in today’s noisy digital environment. This workshop will explore how to plan for multiple platforms, create content for the right platform, at the right time, in the right context, and insert distribution-thinking into your strategy from the beginning. This workshop will introduce key concepts of content marketing to support the long-term goals (and success) for your content. Participants will gain strategic knowledge on social storytelling and a clearer understanding of how to create stories that succeed in improving user experiences (UX) and increased engagement at the channel level.


Writing

Writing Fundamentals: The Craft of Story

Online | Free
Dig into the craft of writing a compelling story, with practical how-to advice and before-and-after writing samples.


Social Media

Hootsuite Academy: Social Marketing Training

Online
Free
Develop fundamental social marketing skills to drive real business results. Learn how to optimize your social media profiles, create a strategy and grow an online community. You will also discover content marketing and social advertising fundamentals.


Website

Become a Front-End Web Developer

Online
Free
Lynda.com courses are free for UBC faculty & staff. Sign up for free access here.
Get the skills to build engaging, interactive user experiences on the web as a front-end web developer. Learn everything you need to design and develop user-facing code, and discover how to bring concepts to life on the browser canvas by combining essential graphic design and coding principles. Develop competency with HTML, CSS, JavaScript, and jQuery. Master basic version control with Git and GitHub. Apply best practices in responsive design and progressive enhancement.


Photography

The Elements of Effective Photographs

Online
Free
Lynda.com courses are free for UBC faculty & staff. Sign up for free access here.
The course explores compositional elements that guide a viewer’s eye, including the rule of thirds; leading lines, patterns, and curves; and depth of field. You will learn how to work with the natural light, and how to create simple lighting. Finally, you will gain tips on how to capture the essence or emotion of a subject or scene.