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Everyone at UBC contributes greatly to the future of our university, and similarly, our institution is making vital contributions to BC and beyond.

To that end, UBC Communications and Marketing is launching a new UBC brand campaign that will celebrate these contributions and our collective achievements.

Under the headline of “Today’s assignment,” each ad in the campaign uses an arresting or provocative image to powerfully convey the magnitude of the challenges UBC has set out to solve.

Purposefully bold, the campaign reflects the role of universities in asking difficult questions and creating answers, while also sharing the remarkable impact UBC research and innovation has made.