November 1, 2024 — New “Social Media Playbook” now available; replacing “Social Media Best Practices” Guide

Nov 01, 2024

The new Social Media Playbook has just been released. Highlights include:

• Guidelines and Tools: Provides essential templates and tools to create impactful, on-brand content
• Content Pillars: UBC’s updated social media strategy focuses on four main content pillars that celebrate culture, community, research and people—content criteria checklist also included
• Image/Video Creation: Includes detailed tips for producing high-quality social media photography and video
• Channel Guide: Outlines primary platforms and how to create customized, visually tailored content for each
• Engagement Focus: Outlines prioritization of engagement, with editorial and measurement processes guiding strategy and adaptation

Download the playbook here and feel free to contact Caitlin Campbell (caitlin.campbell@ubc.ca) with any questions. Remember to use the new Content Submission Form to submit content ideas or amplification requests.

November 1, 2024 — New “Content Submission Form” is now available; Storybox decommissioning

The UBC Content Submission Form replaces Storybox and serves as the primary channel for submitting requests to amplify and share content on UBC’s social media, Beyond and the ubc.ca homepage. This is an easy-to-access form that helps the UBC Brand and Marketing team to curate and manage submissions, ensuring all content aligns with UBC’s branding and strategic communication goals.

New Canva templates are also available for UBC’s institutional social media channels, including Instagram (Posts, Carousel, Stories, Reels), TikTok, and LinkedIn.

Storybox users will be directly contacted as well.

For any questions, please contact Caitlin Campbell at caitlin.campbell@ubc.ca.

July 26, 2021 — New “Editorial Style Guide for UBC Communicators” available

Jul 26, 2021

Version 2.0 of the Editorial Style Guide for UBC Communicators has just been released. Highlights include:

• Update of inclusive language best practices, in consultation with UBC Equity & Inclusion Office (page 37)

• Addition of graduation style guidelines (page 14)

• Clarification of the use of serial commas (page 20)

• Clarification of style differences on internal facing communications vs external facing communication (including use of surname on second reference for external communications but given name for an internal, more informal audience; page 5)

Download the style guide here and feel free to contact Carolyn Ali (carolyn.ali@ubc.ca) with any questions. Remember to download the May 2021 (Version 3.0) update of the Indigenous Peoples: Language Guidelines as well.

May 19, 2021 — Updated “Indigenous Peoples: Language Guidelines” now available

May 19, 2021

An updated version of the Indigenous Peoples: Language Guidelines is now available here.

Updates include:

• Considerations on when to use “Indigenous peoples” vs “Indigenous Peoples”

• Considerations for using “non-Indigenous,” including alternatives to this sometimes-polarizing antonym

• Further context on the emergence and use of “Indigenous” as a preferred term

• Why it’s important to be more specific than “Indigenous” when addressing First Nations, Métis or Inuit subject matter

• When to use and not use “Nation”

• Expanding upon oral and written land acknowledgements

• When to use and not use an Indigenous organization’s logo

• Updated resources/references

The guidelines were created with the advice and input of Dr. Linc Kesler, former Director of the First Nations House of Learning and Senior Advisor to the President on Aboriginal Affairs, and Kevin Ward, Research and Communications Officer from the First Nations House of Learning, as well as with consultation with colleagues at UBC Okanagan and UBC Vancouver.

December 17, 2020 — Revised guidelines for doctoral titles

Dec 17, 2020

UBC has expanded the use of the doctoral title. See page 13 of the Editorial Guide for UBC Communicators, which has been updated with these changes. Other revisions to the guide are in progress; check back in 2021.

Download the Editorial Guide for UBC Communicators here.