UBC has launched “The potential is yours” campaign. Featuring UBC faculty and students, the campaign highlights the importance of UBC’s research and teaching mission, and positions UBC as a university tackling society’s largest challenges, like brain health and sustainability. The campaign is also designed to stand out amongst other university campaigns and capture the attention of the general public.
The campaign will run on national TV, newspaper, online video, digital advertising and social media in two waves from September to November 2018 and again from January to March 2019. Learn more about the campaign here.
Visit the campaign website at ourpotential.ca.