The new Social Media Playbook has just been released. Highlights include:
- Guidelines and Tools: Provides essential templates and tools to create impactful, on-brand content
- Content Pillars: UBC’s updated social media strategy focuses on four main content pillars that celebrate culture, community, research and people—content criteria checklist also included
- Image/Video Creation: Includes detailed tips for producing high-quality social media photography and video
- Channel Guide: Outlines primary platforms and how to create customized, visually tailored content for each
- Engagement Focus: Outlines prioritization of engagement, with editorial and measurement processes guiding strategy and adaptation
Download the playbook here and feel free to contact Caitlin Campbell (caitlin.campbell@ubc.ca) with any questions. Remember to use the new Content Submission Form to submit content ideas or amplification requests.