Story Distribution: Content Consumption and Your Audience

March 29 2018, 1:30-3:30 PM | Free (registration required)
Creating a story is only one part of the process — how you distribute and where you publish your content is equally important in today’s noisy digital environment. This workshop will explore how to plan for multiple platforms, create content for the right platform, at the right time, in the right context, and insert distribution-thinking into your strategy from the beginning. This workshop will introduce key concepts of content marketing to support the long-term goals (and success) for your content. Participants will gain strategic knowledge on social storytelling and a clearer understanding of how to create stories that succeed in improving user experiences (UX) and increased engagement at the channel level.