Case Studies

Since its launch, the OMF has been well-received, which speaks to the desire to bring the collective voices of students and alumni closer to strategic and operational decision-making. Several units from across the university have been able to take advantage of this quick-to-market solution for a broad variety of topics and objectives. These are a few examples:

Evaluating the current perceptions of UBC overall, as well as of specific brand dimensions and attributes associated with post-secondary institutions to inform our brand strategy.

Evaluating the effectiveness of recent on-campus campaigns at increasing awareness and inspiring action.

Evaluating the experiences of recent graduating students leading up to and including graduation day.

Evaluating the relevance and demand for integrated and branded arts and culture offerings.