Visual Identity Toolkit
Visual identity creates a consistent presence. How do we create consistency?
Our visual identity reaches people at every touch point they experience in their relationship with us. Our visual representation means we show up in a memorable way — instantly recognizable as an inspiring place where open thinking leads to ideas that change the world.
UBC’s brand visual elements — our logo, wordmark, signature, typography, and colours — should act as a foundation for all of our communications to better reflect the promise we are making to our students, faculty, staff, alumni and the broader global community. How we appear in the world should tell our story in a collective voice to inspire, motivate and educate in any context.
Here are some examples that bring this to life.
Key Considerations for Visual Identity
Our logo, signature, typeface, and brand colours anchor UBC’s visual identity.
Keep in mind that consistency strengthens UBC’s presence in the world. Our work should have instant association with the UBC brand wherever it is experienced.
Each medium, such as print, web, or outdoor signage, has its own specific considerations, advantages, and limitations. Create and plan content to optimize its presentation and distribution.
For many design-related projects, there are UBC brand templates available in the downloads section of the brand site. We strongly recommend you use these templates for your brand communications.
For example, formal communications should have a more conservative layout and colour palette, whereas material aimed at students can be more fun or go ‘out of the box’.
Make the most out of your project. Here are some strategies that we think will help you.
- Develop a creative brief for the project.
- Obtain copies of Whitney and Guardian Egyptian, UBC’s official fonts, by filling out this form.
- Ensure that you have the current UBC signatures, which can be downloaded on this site. Also, check the templates and assets pages to see if there is a UBC template available to use before creating your own layout.
- Check that you have the proper size and specs for the project.
- Consider whether or not what you are creating will be accessible and understandable. For example, will people with vision problems be able to read it?
- Meet with your supplier, print or paper representative, web programmer or signage production representative. Inform and consult with them thoroughly about your project, ask questions and set up regular ‘check-ins’ to avoid any misunderstandings on process or deliverables.
- Use the UBC colour palette and your faculty or unit’s identifying colour, if applicable.
- Commission a photographer to shoot ‘on-brand’ photography. When shooting or art directing, think of all the possible applications for the photo (ex. tall and narrow for posters or banners, wide and shallow for web-banner ads). Also think about adding ‘quiet space’ in the image for headlines and text. If you are unable to hire a photographer, look to the Communications and Marketing Flickr site for high-resolution images that are available for free to the UBC community.
- When working with a supplier, ensure that you’re using the proper colour mode. Note that colour modes are divided into two main streams: RGB (digital) or CMYK (print). Don’t hesitate to ask questions and confer with your supplier at every phase of the production process.
- Step back and assess whether there is a clear hierarchy in your design. Viewers should be able to easily see and understand the important information they need.
- Save files in formats that ensure their usability in other applications or at other sizes.
- Gather and organize all related files (correspondence, proofs, quotations, artwork, links). Archive the complete file.
- If your project is a part of a series, ensure that the look and feel is carried throughout the entire series or campaign.
- If possible, follow up with end users and audiences to gather feedback. Utilize the feedback in future projects.
UBC Logos, Signatures and Visual Identity elements
The visual building blocks of the UBC brand. Here you will find the official UBC logo, signature options and the core elements that make up our visual identity.
Print and Presentation Templates
Please use these templates when you are printing materials or presenting as a UBC staff, faculty, or officially on UBC’s behalf.
External communications always require careful consideration. Please use these official templates for any advertising you will be publishing.
Official UBC stationery items, including business cards, letterhead, envelopes, and Word templates, are available for all UBC faculty and staff.
Request our institutional typefaces
UBC has license packages of our institutional fonts that are available to all UBC faculties and units for free. To acquire a font package, please fill out the following request form.
Opportunities to gain new insights and communication skills, whether you are a new or seasoned communicator, are always available to you at UBC.
Registration costs between $200-$600
DesignThinkers 2017 reveals the perspectives of visionaries from a range of communications-related disciplines including design, user experience, advertising, branding, consumer engagement, film, social media and entrepreneurship.
UBC Unit Signatures — A Conversation with Matt Warburton