UBC Templates and Assets
In all of our communications, UBC aspires to excellence. When we advertise UBC — whether as a unit, department, faculty or individual — we are representing the University. Our external messages should embody our values, identity and personality. Responsible advertising reinforces our reputation and credibility. Advertising should promote UBC as a leading university where open thinking leads to ideas that change the world.
Undermining our credibility with overtly promotional, poorly designed advertising that doesn’t adhere to our guidelines damages our reputation as an organization. Our advertising should be instantly recognizable as coming from UBC because of its integrity, well-articulated message and clean, confident design and official typography.
For departments wishing to advertise faculty and staff opportunities, please contact UBC Human Resources. Our HR professionals will help you partner with experts in recruitment advertising, saving you time and resources.
Key Considerations for Advertisements
Tell a story.
For advertising to work, emotions have to be engaged.
Please use the full UBC Signature (with the full university name spelled out) or your unit or faculty’s UBC unit signature.
By the book.
All UBC advertising must adhere to Policy #112.
Focus on our message.
Templates have been created so you can focus on what you are trying to convey. Keep it simple and concise; too much text dilutes your message.
Keep it consistent.
Ideally, the UBC colour palette and official typography should be used.
Print Advertising Templates
Print Advertising Bars — Colour
Please use these bars when advertising in colour publications.
Print Advertising Bars — Greyscale
Please use these bars when advertising in black and white publications.
Digital Advertising Templates
Digital Advertising Bar — Square
Please use this template when creating digital ads that are 250x250 px.
Digital Advertising Bar — Leaderboard
Please use this template when creating digital ads that are 728x90 px.
Digital Advertising Bar — Skyscraper
Please use this template when creating digital ads that are 160x600 px.
Visual Identity Guidelines
UBC Visual Identity Guidelines
Review our Visual Identity Guidelines for information on how to use the advertising bars in your creative work.