Audio & Video Toolkit
Our videos should tell human-centered stories that take us into someone's world. Our videos capture passionate, grounded people who work hard to achieve great things. Through our people, UBC is seen as a place where anything is possible.
UBC videos tell stories that feel 'West Coast' in attitude but have a global perspective. They should explore moments that linger in the memory, yet challenge the viewer to think in new ways. When used as a storytelling medium, video shortens the distance between our target audience and ourselves because it connects on an emotional level.
Audio helps bring our stories to life. It is a unique story element that inspires our imagination to explore and therefore connects with our heart. An instructor's voice, the perfect string quartet, video soundtrack or inspiring speech — our sound is textural and sensuous and deserves equal time on stage as other media. At UBC, our sound is thoughtful and strategic; it doesn't overwhelm the video or obstruct information sharing by being poorly recorded. Our sound supports the story and is respectful of the message and person behind it.
Key Considerations for Brand Audio & Video
Look for an unexpected angle or viewpoint.
Capture activities or settings that feel specific to UBC’s campuses?
Does it inspire, ignite curiosity or encourage sharing?
Does it capture natural and authentic moments that reveal the true nature of the setting and your subjects?
Audio is a powerful storytelling tool; use it as you would photography or writing to get your message across to the listener.
Make the most out of your project. Here are some strategies that we think will help you.
- Consider the purpose of your video and create a brief outlining the story you want to tell, identify who the audience is and where you will be distributing your content.
- Several professional resources are available for your video project. Reach out to Communications and Marketing to discuss your video plan. If you’re looking for a production team for a video project, UBC Studios is the in-house team of experts ready to help.
- Ensure you have permissions to film. Check Campus and Community Planning Film and Photography Guidelines for information and contacts.
- Use a good quality microphone or sound recording gear. Whenever possible, consult with a professional before you begin a project that requires high-quality sound.
- Capture unique perspectives and angles whenever possible.
- High-quality audio can help to pull the audience into your video; use the right audio equipment for your specific needs.
- Documenting the process of creating a video can add an interesting side-story to a project. Audiences are usually interested in the ‘making of’ certain videos as many production techniques are designed to be invisible in the final product.
- Try to ensure the lighted scenes appear as natural as possible. Video helps to elevate real experiences at UBC and should be lit so they authentically reflect the environment.
- Shorter videos (45–90 seconds) perform better on social media channels. Consider a short target length for your video or have an excerpt prepared to act as a trailer for a longer piece.
- Reach out to Communications and Marketing or submit to StoryBox to create awareness of your video content on UBC’s main content-publishing channels.
- Archive your content and don’t hesitate to re-share content when it may be relevant again.
- Choose music that is appropriate for your message and supports your story. If you’re using original music, be sure you have a signed agreement with the composer and that copyright and usage of the material is defined before publication.
Brand Video Tail
This short tail will help to associate your video with UBC.
Consent to use of image form
Creating videos with people in them? This consent to use of image form needs to be completed by all involved before the movie can be published. More information about the process can be found in the FAQs.
Video production is a resource-heavy endeavour that demands writing, directing, cinematography, sound design, editing and producing skill sets. We recognize not everyone has these skills or even access to these resources. However, if you are considering creating a video or hiring a freelancer to create one for you, there are excellent guidelines and tutorials available to you on UBC Studios Media Makers website.
July 10–July 14, 2017
UBC Robson Square | $860.00
Learn to produce a video from start to finish in this week-long, intensive video production course. Learn the fundamentals of pre-production, shooting, and post-production best practices based on Adobe® Premiere Pro, the industry standard for new filmmakers, independent multimedia producers, and major studios. Working independently or in small groups, you create a production plan, script your storyline, shoot your footage, and edit a polished final project.
Register for the class