Our Brand Toolkit
We recognize you may be rushing to complete important work. We want to help you easily find what you need to complete the job with our brand toolkit.
Our UBC communications reflect people who are working hard at our university to create new knowledge in the world. We think that deserves taking a moment to pause, slow down and ensure you are representing UBC in the best possible way and that means meeting brand standards.
This site is meant to make the difficult job of being a communicator easier while inspiring anyone who comes here to help tell the UBC story to the world.
Visual identity essentials
Logos and signatures
Brand writing essentials
Brand photography essentials
Consent to use image forms
Book UBC’s photographerExperiential
Experiential marketing essentials
Signage and wayfinding guidelines
Campus banner informationAudio & Video
Brand audio & video essentials
Video end tail
Consent to use image formsWeb
Website essentials at UBC
UBC common look and feel (CLF)Social Media
Brand social media essentials
Avatar order form
Social media response frameworkDigital Signage
Digital signage essentials
Signage templatesTemplates and Assets
Essential UBC files and templates including logos, publication and advertising bars, website layouts, email signatures, and presentation templates.